TY  - BOOK
AU  - Percy, Larry
AU  - Elliott, Richard
TI  - Strategic advertising management
SN  - 9780199274895
SN  - 200501235
U1  - 659.19 PER 
PY  - 2005///
CY  - Oxford
PB  - Oxford University Press
KW  - Advertising - Management
KW  - Communication in marketing
KW  - Sales promotion
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -