TY  - BOOK
AU  - Shank, Matthew D
TI  - Sports marketing : a strategic perspective
SN  - 9780130407917
SN  - 200103116
U1  - 796.0698 SHA 
PY  - 2002///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Sports - Economic aspects - United States
KW  - Sports - United States - Marketing
N1  - Includes bibliographical references and index
ER  -