Shank, Matthew D <br/><br/>
Sports marketing : a strategic perspective 
Matthew D. Shank 
 - 2nd ed 
 - Upper Saddle River, NJ  Prentice Hall  c2002 
 - xxii, 613 p. : ill. ; 24 cm. ; hpk 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780130407917 
<br/><br/><label>ISSN: </label>2001031160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports - Economic aspects - United States<br/>Sports - United States - Marketing
<br/><br/><label>Dewey Class. No.: </label>796.0698 SHA