TY  - BOOK
AU  - Lerpold, Lin
TI  - Organizational identity in practice
SN  - 9780415398398
SN  - 200610081
U1  - 659.2 LER 
PY  - 2007///
CY  - London ; New York
PB  - Routledge
KW  - Corporate culture
KW  - Corporate image
KW  - Corporate image - Case studies
KW  - Trademarks
N1  - Includes bibliographical references and index
ER  -