TY  - BOOK
AU  - Light, Larry
AU  - Kiddon, Joan
TI  - Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
SN  - 9780136043317
SN  - 200803473
U1  - 658.827 LIG 
PY  - 2009///
CY  - Upper Saddle River, N.J
PB  - Wharton School Pub
KW  - Brand name products - Management
KW  - Branding (Marketing) - Management
KW  - McDonald's Corporation - Case studies
KW  - Product life cycle
N1  - Includes bibliographical references and index
ER  -