Light, Larry <br/><br/>
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands 
Larry Light and Joan Kiddon 
 - Upper Saddle River, N.J  Wharton School Pub  2009 
 - xx, 218 p. : ill. ; 24 cm., hpk 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780136043317 
<br/><br/><label>ISSN: </label>2008034733 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Management<br/>Branding (Marketing) - Management<br/>McDonald's Corporation - Case studies<br/>Product life cycle
<br/><br/><label>Dewey Class. No.: </label>658.827 LIG