TY  - BOOK
AU  - Lovelock, Christopher
AU  - Chatterjee, Jayanta
AU  - Wirtz, Jochen
TI  - Services marketing : people, technology, strategy
SN  - 9788131759394
U1  - 658.8 LOV 
PY  - 2013///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Customer services - Marketing
KW  - Marketing - Management
KW  - Professions - Marketing
KW  - Service industries - Marketing
N1  - Includes bibliographical references and indexes
ER  -