TY  - BOOK
AU  - Zeithaml, Valarie A
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D
TI  - Services marketing : integrating customer focus across the firm
SN  - 9780072961942
SN  - 200406564
U1  - 658.8 ZEI 
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Customer services
KW  - Marketing
KW  - Service industries - Marketing
N1  - Includes bibliographical references and index
ER  -