Zeithaml, Valarie A <br/><br/>
Services marketing : integrating customer focus across the firm 
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler 
 - 4th ed 
 - Boston  McGraw-Hill/Irwin  c2006 
 - xxvii, 708 p. : ill., map ; 27 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780072961942 
<br/><br/><label>ISSN: </label>2004065642 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services<br/>Marketing<br/>Service industries - Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI