TY  - BOOK
AU  - Zeithaml, Valarie A
TI  - Services marketing : integrating customer focus across the firm
SN  - 9780071263931
U1  - 658.8 ZEI 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes Index
ER  -