Zeithaml, Valarie A <br/><br/>
Services marketing : integrating customer focus across the firm 
Valarie A. Zeithaml ... [et al.] 
 - 5th ed 
 - Boston  McGraw-Hill  2009 
 - xxiii, 708 p. : ill. ; 26 cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780071263931 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI