Wilson, Alan <br/><br/>
Services marketing : integrating customer focus across the firm 
Alan Wilson ... [et al.] 
 - 1st ed 
 - New York  McGraw-Hill  2008 
 - xxiii, 623 p. : ill. ; 26 cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780077107956 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 WIL