Mullin, Roddy <br/><br/>
Sales promotion : how to create, implement & integrate campaigns that really work 
Roddy Mullin and Julian Cummins 
 - 4th ed 
 - London  Kogan Page  2008 
 - xx, 300 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references (p. 292) and index 
<br/><br/><label>ISBN: </label>9780749454746 
<br/><br/><label>ISSN: </label>2007042310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>658.82 MUL