TY  - BOOK
AU  - Kerber, Ronald L
AU  - Laseter, Timothy M
AU  - Russell, Max
TI  - Strategic product creation : deliver customer satisfaction from every level of your company
SN  - 9780071486552
U1  - 658.575 KER 
PY  - 2007///
CY  - New York
PB  - McGraw-Hill
KW  - New products
KW  - Production engineering
N1  - Includes bibliographical references and index
ER  -