TY  - BOOK
AU  - Godin, Seth
TI  - Purple cow : transform your business by being remarkable
SN  - 9780141016405
SN  - 200304627
U1  - 658.8 GOD 
PY  - 2005///
CY  - London
PB  - Penguin Books
KW  - Marketing
N1  - Includes index
ER  -