TY  - BOOK
AU  - Baker, Michael John
AU  - Hart, Susan
TI  - Product strategy and management
SN  - 9780273694502
U1  - 658.56 BAK 
PY  - 2007///
CY  - New Delhi
PB  - Pearson Education
KW  - New products - Management - Case studies
KW  - Product management
N1  - Includes bibliographical references and index
ER  -