Blythe, Jim <br/><br/>
Principles and practice of marketing 
Jim Blythe 
 - 2nd ed 
 - Mason, OH  South-Western Cengage Learning  2009 
 - xxi, 744 p. : ill. ; 27 cm 
<br/><br/><label>ISBN: </label>9781408011478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.80094 BLY