TY  - BOOK
AU  - Thomke, Stefan H
TI  - Managing product and service department : text and cases
SN  - 9780073023014
SN  - 200505617
U1  - 658.5 THO 
PY  - 2007///
CY  - Boston, Mass
PB  - McGraw-Hill/Irwin
KW  - New products - Management - Case studies
KW  - Product management - Case studies
N1  - Includes bibliographical references and index
ER  -