TY  - BOOK
AU  - Traverso, Debra Koontz
TI  - Outsmarting Goliath : how to achieve equal footing with companies that are bigger, richer, older, and better known
SN  - 9780749432980
SN  - 99054588
U1  - 658.022 TRA 
PY  - 2000///
CY  - London
PB  - Kogan Page
KW  - Competition
KW  - Marketing
KW  - Small business - Management
N1  - Includes index
ER  -