Marketing 
edited by Stanley C. Hollander and Kathleen M. Rassuli 
 - 1st ed 
 - Aldershot, Hants, England ; Brookfield, Vt., USA  E. Elgar  1993 
 - xxxiii, 615 p. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781852786014 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - History
<br/><br/><label>Dewey Class. No.: </label>658.8 HOL