Baran, Stanley J <br/><br/>
Mass communication theory : foundations, ferment, and future 
Stanley J. Baran, Dennis K. Davis 
 - 5th ed 
 - Belmont, CA  Wadsworth Cengage Learning  c2009 
 - xxiv, 373 p. ; 24 cm 
<br/><br/> Includes bibliographical references (p. 349-363) and index 
<br/><br/><label>ISBN: </label>9780495503637 
<br/><br/><label>ISSN: </label>2007940802 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media - Philosophy
<br/><br/><label>Dewey Class. No.: </label>P90.B285 2009 302.23/01