Walker, Orville C <br/><br/>
Marketing strategy : a decision-focused approach 
Orville C. Walker, Jr. ... [et al.] 
 - 5th ed 
 - New Delhi  Tata McGraw Hill Education  2006 
 - xx, 346 p. : ill. ; 26 cm 
<br/><br/> Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780070611436 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.802 WAL