TY  - BOOK
AU  - Cadogan, John W
TI  - Marketing strategy
SN  - 9781848601178
SN  - 200893527
U1  - 658.83 CAD.1 
PY  - 2009///
CY  - Thousand Oaks, CA
PB  - SAGE
KW  - Marketing - Management
KW  - Marketing - Planning
KW  - Strategic planning
N1  - Includes bibliographical references. Content Note : v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought --v. 2. Marketing strategy processes and tools --v. 3. Marketing-mix strategies --product strategy and promotion strategy --v. 4. Marketing-mix strategies --distribution strategy and pricing strategy --v. 5. Marketing strategy organization and implementation --v. 6. Evoking and emerging issues in marketing strategy. &nbsp
ER  -