Marketing strategy 
edited by John Cadogan 
 - Thousand Oaks, CA  SAGE  2009 
 - 6 v. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references. Content Note : v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought --v. 2. Marketing strategy processes and tools --v. 3. Marketing-mix strategies --product strategy and promotion strategy --v. 4. Marketing-mix strategies --distribution strategy and pricing strategy --v. 5. Marketing strategy organization and implementation --v. 6. Evoking and emerging issues in marketing strategy. &nbsp 
<br/><br/><label>ISBN: </label>9781848601178 
<br/><br/><label>ISSN: </label>2008935275 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management<br/>Marketing - Planning<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.83 CAD.1