@book{274793,
	author = {Cadogan, John W},
	title = {Marketing strategy},
	publisher = {SAGE},
	year = {2009},
	address = {Thousand Oaks, CA},
	note = {Includes bibliographical references. Content Note : v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought --v. 2. Marketing strategy processes and tools --v. 3. Marketing-mix strategies --product strategy and promotion strategy --v. 4. Marketing-mix strategies --distribution strategy and pricing strategy --v. 5. Marketing strategy organization and implementation --v. 6. Evoking and emerging issues in marketing strategy. &nbsp}
}