TY  - BOOK
AU  - Lenskold, James D
TI  - Marketing ROI : the path to campaign, customer, and corporate profitability
SN  - 9780071413633
U1  - 658.1554 LEN 
PY  - 2003///
CY  - New York
PB  - McGraw-Hill
KW  - Capital investments - Evaluation
KW  - Profit
KW  - Rate of return
N1  - Includes bibliographical references and index
ER  -