Lenskold, James D <br/><br/>
Marketing ROI : the path to campaign, customer, and corporate profitability 
James D. Lenskold 
 - New York  McGraw-Hill  2003 
 - xiv, 268 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071413633 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Capital investments - Evaluation<br/>Profit<br/>Rate of return
<br/><br/><label>Dewey Class. No.: </label>658.1554 LEN