Hair, Joseph F

Marketing research : within a changing information environment Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau - 3rd ed - Boston McGraw-Hill/Irwin 2006 - xxvii, 700 p. col. ill. 26 cm

Includes bibliographical references (p. 669-677) and indexes

9780072830873

2004061113


Marketing research

658.83 HAI