TY  - BOOK
AU  - Bradley, Nigel
TI  - Marketing research : tools & techniques
SN  - 9780199564347
SN  - 200904680
U1  - 658.83 BRA 
PY  - 2010///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -