Bradley, Nigel <br/><br/>
Marketing research : tools & techniques 
Nigel Bradley 
 - 2nd ed 
 - Oxford  Oxford University Press  2010 
 - xx, 527 p. : col. ill. ; 25 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780199564347 
<br/><br/><label>ISSN: </label>2009046809 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 BRA