TY  - BOOK
AU  - Aaker, David A
AU  - Day, George S
AU  - Kumar, V
AU  - Leone, Robert P
TI  - Marketing research
SN  - 9780470524619
SN  - 35933
U1  - 658.83 AAK 
PY  - 2011///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -