00601nam a2200205Ia 4500008004100000020001800041022001000059040001300069082001500082100001900097245008100116250001200197260003000209300003200239500005000271650002300321700001800344700001300362700002000375191130s2011##################000#0#eng##  a9780470524619  a35933  aACLcACL  a658.83 AAK  aAaker, David A  aMarketing researchcDavid A. Aaker, V. Kumar, George S. Day, Robert P. Leone  a10th ed  aHoboken, NJbWileycc2011  axvii, 701 p. : ill. ; 25 cm  aIncludes bibliographical references and index  aMarketing research  aDay, George S  aKumar, V  aLeone, Robert P