Aaker, David A <br/><br/>
Marketing research 
David A. Aaker, V. Kumar, George S. Day, Robert P. Leone 
 - 10th ed 
 - Hoboken, NJ  Wiley  c2011 
 - xvii, 701 p. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470524619 
<br/><br/><label>ISSN: </label>35933 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 AAK