00553nam a2200181Ia 4500008004100000020001800041040001300059082001500072100001900087245006400106250001100170260005500181300003100236500005000267650002300317700001800340700001300358191130s2007##################000#0#eng##  a9780470810705  aACLcACL  a658.83 AAK  aAaker, David A  aMarketing researchcDavid A. Aaker, V. Kumar, George S. Day  a2nd ed  aAustraliabJohn Wiley & Sons Australia, Ltdcc2007  axix, 601 p. : ill. ; 27 cm  aIncludes bibliographical references and index  aMarketing research  aDay, George S  aKumar, V