Aaker, David A <br/><br/>
Marketing research 
David A. Aaker, V. Kumar, George S. Day 
 - 2nd ed 
 - Australia  John Wiley & Sons Australia, Ltd  c2007 
 - xix, 601 p. : ill. ; 27 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470810705 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 AAK