TY  - BOOK
AU  - Aaker, David A
AU  - Day, George S
AU  - Kumar, V
TI  - Marketing research
SN  - 9788126508068
U1  - 658.83 AAK 
PY  - 2007///
CY  - New Delhi
PB  - Wiley - India
KW  - Market research
N1  - Includes index
ER  -