Boyce, John <br/><br/>
Marketing research 
John Boyce 
 - 2 nd ed 
 - Boston  McGraw-Hill  2009 
 - xvi, 599 p. : ill. ; 26 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780074714218 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 BOY