TY  - BOOK
AU  - Mohr, Jakki J
AU  - Sengupta, Sanjit
AU  - Slater, Stanley F
TI  - Marketing of high-technology products and innovations
SN  - 9788131700556
U1  - 620.00688 MOH 
PY  - 2005///
CY  - Upper Saddle River, NJ
PB  - Pearson Education
KW  - High technology industries - Marketing
N1  - Includes bibliographical references and index
ER  -