Mohr, Jakki J <br/><br/>
Marketing of high-technology products and innovations 
Jakki Mohr, Sanjit Sengupta and Stanley Slater 
 - 2nd ed 
 - Upper Saddle River, NJ  Pearson Education  c2005 
 - 470 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788131700556 
<br/><br/><label>Subjects--Topical Terms: </label><br/>High technology industries - Marketing
<br/><br/><label>Dewey Class. No.: </label>620.00688 MOH