TY  - BOOK
AU  - Farris, Paul
TI  - Marketing metrics : 50+ metrics every executive should master
SN  - 9788131719855
U1  - 658.83 FAR 
PY  - 2006///
CY  - Upper Saddle River, N.J
PB  - Wharton School Pub
KW  - Marketing - Mathematical models
KW  - Marketing research
N1  - Includes bibliographical references (p. 335-337) and index
ER  -