Marketing management in practice 

 - New Delhi  BPP Professional Education  2003 
 - xx, 192 p 
<br/><br/><label>ISBN: </label>9780751717464 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Chartered Institute of Marketing -- Examinations -- Study guides<br/>Marketing -- Management -- Examinations -- Study guides
<br/><br/><label>Dewey Class. No.: </label>658.802 CIM