TY  - BOOK
AU  - Peter, J. Paul
AU  - Donnelly, James H
TI  - Marketing management : knowledge and skills
SN  - 9780071259835
SN  - 200505624
U1  - 658.8 PET 
PY  - 2007///
CY  - Boston
PB  - McGraw Hill
KW  - Marketing - Management
KW  - Marketing - Management - Case studies
N1  - Includes bibliographical references (p. 789-795) and indexes
ER  -