TY  - BOOK
AU  - Joiner, Chris
TI  - Marketing management
SN  - 9780697462091
U1  - 658.8 JOI 
PY  - 2006///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Course: Marketing Management MKTG 471
ER  -