Joiner, Chris <br/><br/>
Marketing management 
Dr. Chris Joiner 
 - New York  McGraw-Hill/Irwin  2006 
 - iv, 152 p. ; 24 cm 
<br/><br/> Course: Marketing Management MKTG 471 
<br/><br/><label>ISBN: </label>9780697462091 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 JOI