TY  - BOOK
AU  - Groucutt, Jonathan
AU  - Forsyth, Patrick
AU  - Leadley, Peter
TI  - Marketing : essential principles, new realities
SN  - 9788175542860
U1  - 658.8 GRO 
PY  - 2004///
CY  - New Delhi
PB  - Kogan Page India Private Limited
KW  - Marketing
ER  -