Burrow, Jim Marketing James L. Burrow ; contributing writer, Jim Bosiljevac - 3rd ed - Mason, OH South-Western Cengage Learning 2009 - xxiii, 698 p. : col. ill. ; 29 cm Includes index ISBN: 9780538446648 ISSN: 2008298505 Subjects--Topical Terms: Marketing - Study and teaching (Secondary) Dewey Class. No.: 658.8 BUR