TY  - BOOK
AU  - Grewal, Dhruv
AU  - Levy, Michael
TI  - Marketing
SN  - 9780077386436
SN  - 200994070
U1  - 658.8 GRE 
PY  - 2011///
CY  - New York
PB  - McGraw Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -