Grewal, Dhruv Marketing Dhruv Grewal, Michael Levy - 2nd ed - New York McGraw Hill/Irwin c2011 - x, 422 p. : ill. ; 28 cm Includes bibliographical references and index ISBN: 9780077386436 ISSN: 2009940704 Subjects--Topical Terms: Marketing Dewey Class. No.: 658.8 GRE