Stokes, David <br/><br/>
Marketing 
David Stokes 
 - 3rd ed 
 - New York  Continuum  2002 
 - x, 406 p. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780826456809 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8 STO