TY  - BOOK
AU  - Ishida, Chiharu
TI  - Marketing
SN  - 9780697931832
U1  - 658.8 ISH 
PY  - 2006///
CY  - Boston
PB  - McGraw Hill/Irwin
KW  - Marketing
N1  - Course: MKTG 4154: Marketing Research
ER  -